Our Story

Company History

Racing is where it all began 35 years ago when a jockey retired from racing and decided to design and sell ladies tweed coats and jackets to race-goers.  A truly British brand,with a very British look, created for the most iconic British events was born and today Guinea still offers timeless, elegant and classic clothes which work whether you're at the races or the office. 

Outerwear is at the core of our collections, but the Guinea label has slowly expanded to introduce accessories to complement this range. What never changes is an ethos that values the enduring elegance of good style over fashion. 

We are very conscious of our origins, and we still spend several months every year travelling to summer shows and events, bringing our new collections to the top equestrian and sporting events.  For a full list of where to find us each season take a look at our Show Schedule.