Our Story

English equestrian fashion is the core inspiration for our timeless, classic and elegant styles.  A truly English brand, with a very English look, Guinea creates clothes that can be worn at all the most iconic events in town or country.  Key to our look is to offer chic clothes, cut to flatter which work whether you're at the races or the office. 

When we first decided to start Guinea in 2015 we were looking for a brand name which said it "all" in one word - an iconic name that meant luxury, quality and tradition - the finest things in life. So, when we came across a guinea coin from 1775 at the back of a drawer we knew we had found our brand inspiration. For 400 years, the guinea, a solid gold coin was used in Britain to buy only the most luxurious of items. From race horses, to paintings, to wine and fine tailoring, they were all priced in guineas, and so the guinea became the currency of the wealthy and quite literally a mark of gold standard quality.

Outerwear is at the core of our collections, but the Guinea label has slowly expanded to introduce accessories to complement this range. What never changes is an ethos that values the enduring elegance of good style over fashion. 

We are very conscious of our own equestrian origins, and as a family run business we love this picture of the owners grandfather taken in the 1930s. He's sporting a tweed coat (naturally) and leading his horse which had just won a point-to-point race.  With our roots firmly fixed in English sporting calendar, we still spend several months every year travelling to summer shows and events, bringing our new collections to the top equestrian and sporting events.  For a full list of where to find us each season take a look at our Show Schedule.