Racing is where it all began over 35 years ago and today we are very proud of our roots and our links to this, the greatest sport on earth.
Guinea Heritage Tweed Collection
At the heart of the Guinea brand is the annual Limited Edition Heritage Tweed Collection. There is nothing like British woven tweed - its quality, durability and excellence is renowned the world over. There is just one thing that at Guinea we felt we could add and that is designing our own tweed cloth each year. Working closely with traditional Yorkshire based mills we design about 8 new cloths a year, so you know that when you buy from us there will not be dozens of identical coats or jackets stealing your look.
The design and production process is detailed - it starts in about April each year when we discuss our ideas and colour choices with the mill's design team. From these discussions perhaps about 40 sample CADs are produced from which we whittle it down until we have the chosen cloths.
Once the designs are signed off it is over to the mill, who having selected the highest quality yarns begin the 12 week process of weaving the cloth, before it finally goes in to manufacture.
This is our Guinea Heritage Collection, the most beautiful, timeless and elegant styles created from wonderful, unique British tweeds.