The Guinea Blog: Guinea London

Welcome to the Guinea Blog. Follow us to read our interviews, product news and behind the scenes chat...

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Flat as a pancake, round and proud, pert as a peach or Beyonce bootylicious – it is not about “does my bum look big”, anymore, it should be about about, “does my bum look good"...
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Judie Cutting  Founder & Creative Director  Guinea London loves wool – the ultimate sustainable textile. In fact, we are proud that the wool we use to make our coats is woven here in the UK, in...

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With a lot of traction recently around the issue of the climate change and fast fashion we wanted to cut through the noise with a no nonsense, practical easy guide on building a sustainable wardrobe to be proud of...
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We know from talking to you all at shows and events that your bust is another major area of anxiety so here we are going to cover all you need to know whether an A cup or an EE cup...
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Just as with the fightback against single-use plastic, palm oil and climate change, fast fashion is also on the brink of a backlash