Guinea Guide - Building A Sustainable Wardrobe

Posted in fast fashion on

Judie Cutting
Founder & Creative Director 

With a lot of traction recently around the issue of the climate change, fast fashion and the scourge of micro-plastics released into the environment we wanted to cut through the noise with a no nonsense, practical easy guide on building a sustainable wardrobe to be proud of…The best bit is that you probably already have some of the very basics!

So first thing is first, go and have a shop in your own wardrobe…You are looking for a classic simple piece that has well and truly stood the test of time rather than one of those finds that invokes feelings of shame and thoughts like “what the hell was I thinking” (we have all done it, bought into a total fad with the evidence lurking in drawers across the country). It’s about versatile pieces that can be styled different ways, dressed up or down and work across seasons.

Our Top Picks

You cant beat a crisp white top be it a t-shirt, blouse or shirt they are versatile and go with anything including the perfect jeans or well cut flattering black trousers. Every woman should have the perfect pair.

A classic coat, well made, versatile and practical, the kind that thrown on over jeans and t shirt instantly upgrades your outfit to chic, this could be a classic trench coat or blazer.

A simple black dress (LBD) that can be worn across seasons and from day to night whether paired with a good pair of flats or heels.

A classic knit, will always stand the test of time and get maximum wear, Merino is a great choice because it can work in winter and summer.

Top Tip: For coats, sticking to simple colours like camel, black or navy rather than patterns or 'of the moment' colours means that you will most likely be wearing it for years to come not matter what the hottest trend may be ensuring it is an instant classic.  

Here in the UK, opting for trans-seasonal clothes makes for a more sustainable wardrobe that works year round, especially as in the UK we don’t have the same amount of sunshine as say California (if only) so splurging on a classic coat, good jeans or knitwear makes far better sense economically and environmentally than splurging on a holiday dress or summer outfit that realistically you may only wear a handful of times. 

It is about mindset and building a sustainable classic wardrobe may involve adopting or changing your the way we think. For example, some people splurge on occasion outfits like something for a party or wedding then scrimp on an every-day staple that would almost certainly get 30+ wears.

Following these simple steps and rules of thumb and it won’t be long at all until you have yourself a suitably chic yet sustainable wardrobe.