A flat lay board of chic timeless fashion pieces including a woman's camel coat

Guinea Guide - Building A Sustainable Wardrobe

Judie Cutting
Founder & Creative Director 

With a lot of traction recently around the issue of the environment, fast fashion and the scourge of micro-plastics, we wanted to cut through the noise with a no nonsense, practical easy guide on building a sustainable wardrobe to be proud of. The best bit, is that you probably already have some of the basics already!

So, first things first, have a shop in your own wardrobe... you are looking for a classic simple piece that has well and truly stood the test of time. Avoid anything that invokes thoughts like, “what the hell was I thinking”, (we have all done it, given in to a total fad with the evidence lurking in drawers across the country). It’s about versatile pieces that can be styled different ways, dressed up or down and work across seasons.

Our Top Picks for AW19

You can't beat a crisp white top be it a t-shirt, blouse or shirt, they are versatile and go with anything. 

The perfect jeans, or well cut flattering black trousers. The type that are a classic fit and go with everything.

A classic coat, well made, versatile and practical, the kind that thrown on over jeans and t shirt instantly upgrades your outfit to chic, this could be a classic trench coat or blazer.

A classic go-to black dress (LBD) that can be worn in spring/summer or in winter with tights and boots.

A classic knit, merino is a great choice because it can work in winter and summer.

Top Tip: For coats, sticking to simple colours like camel or navy rather than patterns, or of the moment colours, means that you will most likely be wearing it for years to come no matter what the hottest trend is, ensuring it is an instant classic.  

Here in the UK, opting for trans-seasonal clothes makes for a more sustainable wardrobe that works year round, especially as we don’t have the same amount of sunshine as say California (if only). So, splurging on a classic coat, good jeans or knitwear makes far better sense economically and environmentally, than a holiday dress or summer outfit that realistically you may only wear a handful of times. 

It is all about mindset, and building a sustainable classic wardrobe may involve adopting or changing the way we think. For example, try thinking about how many actual wears an item will give you, and focus your spend there - an every-day staple that will almost certainly get 30+ wears is going to be better value in the long term.

Follow these simple steps and rules of thumb, and it won’t be long at all until you have yourself a suitably chic yet sustainable wardrobe.